Direct Marketing : An Effective Marketing Methodology

Direct Sales and marketing is a widely accepted mode of marketing of any product or service in any industry you name. The modern world has accepted the fact that the company which provides the most professional business transaction is sure to live in the minds of the customers for a longer period of time. In direct marketing Company representatives directly interact with the customers and provide clear- cut information on the product or service to be delivered and, maintains a healthy relationship with all.

In direct marketing the sales personnel have a number of ways to take the product or service to the customer. Some of the methods are B2B marketing, where Corporates can sell their products directly to the small business units and vice versa, event marketing, where in trade shows and exhibitions are utilised to spread the product information to a larger crowd of targeted customers, and face-to-face marketing, wherein the personnel directly goes to the target customer and deliver effective presentations.

As it enables direct interaction between the buyer and the seller. The seller takes the brand to the potential buyer and provides first-hand information on the benefits of using the product. The seller indulges in effective demonstrations and convinces the buyer. The main advantage of this methodology is that the buyer is encouraged to clear their doubts immediately which helps them in making buying decision faster than any other modes of marketing.

Direct marketing also helps the personnel to collect customer feedback, which is a very essential factor in taking optimum business decisions in the future. The market surveys and customer feedback are an essential source of information for the development of all business ventures and such informations are readily available with the sales representatives who are in constant interaction with the customers.

Thus direct marketing attains excellent results by constantly presenting the product or services with creativity and innovation to the customers.

Mlm And What It Can Mean For You.

Multi-Level Marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Multi-Level Marketing is also know as Network Marketing, Referral Marketing, Direct Selling, , Person to Person Marketing, an Independent Distributorship, a Network Distributorship, a Direct Selling Association, a Distribution Chain, a Proactive Business, or a Franchise Ownership. Independent, unsalaried salespeople of multi-level marketing, referred to as distributors represent the company that produces the products or provides the services they sell. They are awarded a commission based upon the volume of product sold through their own sales efforts as well as that of their downline organization. Independent distributors develop their organizations by either building an active customer base, who buy direct from the company, or by recruiting a downline of independent distributors who also build a customer base, thereby expanding the overall organization. Additionally, distributors can also earn a profit by retailing products they purchased from the company at wholesale price. Multi-Level Marketing has a great deal to offer their sales representatives. The primary reason people become involved as a Multi-Level Marketer is because they value flexibility. Sales representatives can usually work part-time from home and set their own hours. Direct Selling Association research shows that 90 percent of Multi-Level Marketing representatives work less than 30 hours per week, and 50 percent work less than 10 hours per week. In addition, Multi-Level Marketing usually does not require a long-term commitment from their sales representatives.
With this information in mind, the following information may intrigue you. Read on to discover a new exciting business opportunity that awaits you.
Announcement: Clarke Doyle Becomes Star 1000

Verdant Spring and CEO, Jeffrey Wei, are pleased to announce that Clarke Doyle from Vacaville, California has achieved the level of Star 1000 within the Verdant Spring MLM. Clarke has demonstrated high levels of leadership in helping others receive the benefits from using Verdant Spring and in sharing the business opportunity as well. “Their leadership and support is the primary reason for our growth in the health and wellness marketplace,” says Jeffrey Wei.

Clarke joined Verdant Spring after trying the product. “I have had acid reflux and used Prilosec for five years. After using the Verdant Spring for 2 months, I was able to off the Prilosec. Now I have stop taking the Prilosec for five months. I have much better energy level, I slept better at night and do not have the normal aches and pains in the leg as a result of aging” says, Clarke. As a business opportunity he added, “At the gate of my six month goal already! Can’t explain how excited I am! I keep sharing this with my team that we just need to focus on the fundamentals; everything else will take care themselves. We just need to compile a list and continuously expend the list of people within our sphere of influence, share the product with them, let them know this great opportunity. Why is this so simple? It is because the product truly sells itself. People can feel the health benefit very quickly, some instantly, some over night, some in a couple of days.”

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.


The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.